Journal

What is heavyweight cotton, and why does it matter?
What GSM means GSM stands for grams per square metre. It tells you how much a metre-square piece of fabric weighs. A light summer tee is often in the low 100s. A heavy fleece hoodie can be several times that. Why weight changes the garment Drape: heavier fabric hangs straight instead of clinging. Shape: it holds a hood, a collar or a shoulder line without collapsing. Feel: dense fabric feels substantial against the body. Look: it reads as considered, not disposable. Where we use it The Hoodie is made from... Read more...
How to choose your size in an oversized hoodie
Oversized pieces are built bigger on purpose, so your usual size may not be the right one. Here is a quick way to choose. Step 1: Measure something you already own Lay a hoodie or tee you like flat. Measure across the chest from armpit to armpit, then double it. That is the "bust" number on a size chart. Measure the sleeve from shoulder seam to cuff. Step 2: Read the size chart for the full circumference Our size charts list centre back length, shoulder width, bust, rib hem, sleeve... Read more...
How to dress quiet luxury in Singapore
Quiet luxury is not a logo or a price tag. It is clothing you notice only when you look closely: the weight of the fabric, the way a shoulder falls, a patch that matches the colour of the piece. In Singapore, where days move from air-conditioned offices to hawker centres to gallery openings, the idea works well. You want one outfit that does not change its mind about the day. 1. Start with fabric Heavy, dense cotton holds its shape and looks calmer than thin, shiny fabric. When a piece... Read more...
Why Your Premium Hoodie Feels Cheaper Than It Did Two Years Ago
Why Your Premium Hoodie Feels Cheaper Than It Did Two Years Ago
You're not imagining it. That hoodie you bought two years ago from your favorite premium brand — the one you loved enough to reorder — the new version is different.... Read more...