{"title":"Men","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnF1b3RlJTIyJTJDJTIyY2hpbGRyZW4lMjIlM0ElNUIlN0IlMjJ0ZXh0JTIyJTNBJTIyRXNzZW50aWFsJTIwcGllY2VzJTIwZm9yJTIwdGhlJTIwZGlzY2VybmluZyUyMG1hbi4lMjBNaW5pbWFsaXN0JTIwaW4lMjBkZXNpZ24lMkMlMjBtYXhpbWFsaXN0JTIwaW4lMjBxdWFsaXR5LiUyMEJ1aWx0JTIwdG8lMjBsYXN0JTJDJTIwZGVzaWduZWQlMjB0byUyMGVuZHVyZS4lMjIlN0QlNUQlN0QlNUQ=\"\u003eEssential pieces for the discerning man. Minimalist in design, maximalist in quality. Built to last, designed to endure.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"the-foundation-crewneck-lyu-black","title":"The Pullover | LYU Black","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"4\"\u003eThe Silence of Quality.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eTrue luxury does not need to shout. The Pullover is designed to bestow a quiet confidence upon the wearer, serving as the cornerstone of a deliberate wardrobe.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eConstructed from substantial, heavyweight cotton, this garment is engineered for an architectural drape—holding its structure while moving with you. It rejects the transient nature of trends in favor of an enduring silhouette.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eThe chest features the signature LYU mark in precise, tone-on-tone embroidery. Visible only to the discerning eye, it is a whisper of quality rather than a broadcast of status. This is intentional minimalism at its most refined.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"8\"\u003eThe Details\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"9\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"9,0,0\"\u003eMaterial:\u003c\/b\u003e Premium heavyweight cotton fleece, engineered for warmth and longevity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,1,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"9,1,0\"\u003eFit:\u003c\/b\u003e Relaxed, structural cut with a slightly dropped shoulder for a modern, timeless silhouette.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,2,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"9,2,0\"\u003eSignature:\u003c\/b\u003e High-density, tone-on-tone satin stitch embroidery on the left chest.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,3,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"9,3,0\"\u003eFinish:\u003c\/b\u003e Ribbed collar, cuffs, and hem designed to maintain shape after repeated wear.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,4,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"9,4,0\"\u003ePhilosophy:\u003c\/b\u003e A physical manifestation of 幸予 (\u003ci data-index-in-node=\"44\" data-path-to-node=\"9,4,0\"\u003eBestowed Fortune\u003c\/i\u003e).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LYU","offers":[{"title":"S","offer_id":42710865215585,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":42710865248353,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":42710865281121,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":42710865313889,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/3236\/5153\/files\/Crew_Neck_Front_1_a749e799-ac77-40d3-85cc-c6101ee44c79.png?v=1774782344"},{"product_id":"the-signature-tee-lyu-black","title":"The Tee | LYU Black","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eThe Origin of Intention.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe Tee is more than a basic; it is a declaration of identity. It carries the full weight of the brand’s philosophy, grounding the wearer in the dual heritage of LYU and 幸予 (\u003ci data-path-to-node=\"5\" data-index-in-node=\"184\"\u003eBestowed Fortune\u003c\/i\u003e).\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eCrafted from substantial, long-staple Pima cotton, this garment is designed with a structured weight that falls cleanly from the body, avoiding the cling of lesser fabrics. The silhouette is intentional—featuring a reinforced collar and a slightly dropped shoulder for a fit that feels both relaxed and architectural.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eThe chest displays the brand’s complete lockup in raised, tone-on-tone detail. It is a quiet homage to our cultural depth, visible only as texture against the deep black canvas.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8\"\u003e\u003cb data-path-to-node=\"8\" data-index-in-node=\"0\"\u003eThe Details\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"9\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,0,0\"\u003e\u003cb data-path-to-node=\"9,0,0\" data-index-in-node=\"0\"\u003eMaterial:\u003c\/b\u003e 100% Heavyweight Pima Cotton (280gsm). Smooth, breathable, and enduring.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,1,0\"\u003e\u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"0\"\u003eFit:\u003c\/b\u003e Relaxed, boxy cut with engineered drape. True to size.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,2,0\"\u003e\u003cb data-path-to-node=\"9,2,0\" data-index-in-node=\"0\"\u003eDetail:\u003c\/b\u003e The \"Dual Identity\" lockup (LYU \/ 幸予) embossed on the left chest.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,3,0\"\u003e\u003cb data-path-to-node=\"9,3,0\" data-index-in-node=\"0\"\u003eConstruction:\u003c\/b\u003e Double-needle stitching and a reinforced neckline to prevent stretching.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,4,0\"\u003e\u003cb data-path-to-node=\"9,4,0\" data-index-in-node=\"0\"\u003ePhilosophy:\u003c\/b\u003e A wearable foundation of understated confidence.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LYU","offers":[{"title":"S","offer_id":42705922293857,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":42705922326625,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":42705922359393,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":42705922392161,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true},{"title":"XS","offer_id":42727820296289,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/3236\/5153\/files\/Tshirt_Front_1_28473113-5c89-4428-b279-2e730fea0131.png?v=1774782959"},{"product_id":"the-hoodie-lyu-black","title":"The Hoodie | LYU Black","description":"\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eEngineered for Solitude.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe Hoodie is a study in volume and form. Designed for those who seek a garment that offers both protection and presence, it transforms the concept of a casual essential into a piece of architectural design.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eCut with a deliberate, oversized fit, this piece features an amplified upper body and dropped shoulders to create a powerful, boxy silhouette. The hood is double-lined and substantial, engineered to stand upright rather than collapse, framing the face with intention.\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003eCrafted from our heaviest Japanese-style loopback fleece, it provides a reassuring weight against the body. The branding is minimal yet permanent—a tone-on-tone embroidery that merges with the fabric, signaling quality without the need for noise.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8\"\u003e\u003cb data-path-to-node=\"8\" data-index-in-node=\"0\"\u003eThe Details\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"9\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,0,0\"\u003e\u003cb data-path-to-node=\"9,0,0\" data-index-in-node=\"0\"\u003eMaterial:\u003c\/b\u003e Ultra-heavyweight cotton fleece (450gsm). Dense, soft, and substantial.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,1,0\"\u003e\u003cb data-path-to-node=\"9,1,0\" data-index-in-node=\"0\"\u003eFit:\u003c\/b\u003e Oversized and volumetric. Features a widened chest and dropped shoulders for a \"bulky\" architectural look.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,2,0\"\u003e\u003cb data-path-to-node=\"9,2,0\" data-index-in-node=\"0\"\u003eHood:\u003c\/b\u003e Double-layer construction for a structured, stand-up shape.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,3,0\"\u003e\u003cb data-path-to-node=\"9,3,0\" data-index-in-node=\"0\"\u003eSignature:\u003c\/b\u003e Subtle tone-on-tone embroidery on the chest.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,4,0\"\u003e\u003cb data-path-to-node=\"9,4,0\" data-index-in-node=\"0\"\u003ePhilosophy:\u003c\/b\u003e A tactile sanctuary in a chaotic world.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-path-to-node=\"10\"\u003e\n\u003cp data-path-to-node=\"11\"\u003e\u003cb data-path-to-node=\"11\" data-index-in-node=\"0\"\u003eStyle Notes\u003c\/b\u003e The volumetric fit pairs best with slimmer tailored trousers to create contrast, or matching wide-leg sweatpants for a total monochromatic look.\u003c\/p\u003e\n\u003cp data-path-to-node=\"12\"\u003e\u003cb data-path-to-node=\"12\" data-index-in-node=\"0\"\u003eCare Instructions\u003c\/b\u003e Wash cold. Do not tumble dry. Reshape the hood while damp to maintain structure.\u003c\/p\u003e","brand":"LYU 幸予","offers":[{"title":"L","offer_id":42706375606369,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":42706375639137,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":42706375671905,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":42706375704673,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/3236\/5153\/files\/Hoodie_Front_1.png?v=1774783303"},{"product_id":"the-sweatpant-lyu-black","title":"The Sweatpant | LYU Black","description":"\u003cp\u003e\u003cstrong\u003eQuiet Ease. The Pant.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Pant is an expression of restraint—designed to disappear into daily life while quietly elevating it. Rooted in comfort yet refined through proportion and material, it is made for moments that demand ease without compromise. \u003c\/p\u003e\n\u003cp\u003eCut with a relaxed, straight-leg silhouette, the design drapes fluidly from the waist, creating a clean vertical line that elongates the form. An elasticated waistband with tonal drawstrings offers adjustability while maintaining a composed, minimal profile. The absence of excess detailing allows the fabric and fit to speak for themselves.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium heavyweight French Terry, the Pant delivers a soft, substantial hand-feel with enough structure to hold its shape throughout the day. The LYU signature patch is applied with intention—subtle, tactile, and positioned as a quiet mark of identity rather than a statement.\u003c\/p\u003e\n\u003cp\u003eThis is not loungewear rebranded; it is everyday uniform, distilled.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Heavyweight premium French Terry. Dense, breathable, and smooth against the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Relaxed straight-leg fit. Designed for natural drape and effortless movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaistband:\u003c\/strong\u003e Elasticated waistband with tonal drawstrings for comfort and precision fit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignature:\u003c\/strong\u003e Minimal LYU fabric patch, understated and tactile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhilosophy:\u003c\/strong\u003e Comfort, refined to its essential form.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStyle Notes:\u003c\/strong\u003e Pair with the matching LYU crewneck or jacket for a unified silhouette, or contrast with a crisp shirt and leather sneakers for understated off-duty polish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e Machine wash cold, inside out. Air dry recommended. Steam gently to restore structure and softness.\u003c\/p\u003e","brand":"LYU - 幸予","offers":[{"title":"S","offer_id":42713403490401,"sku":null,"price":79.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":42713403523169,"sku":null,"price":79.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":42713403555937,"sku":null,"price":79.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":42713403588705,"sku":null,"price":79.0,"currency_code":"USD","in_stock":true},{"title":"XS","offer_id":42713403621473,"sku":null,"price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/3236\/5153\/files\/Sweatpant_Black_Front_1.png?v=1766935442"}],"url":"https:\/\/getlyu.com\/collections\/men.oembed","provider":"LYU - 幸予","version":"1.0","type":"link"}